How to Leverage Whitehat SEO
Assess your site loading speed as that will play a role in how you are scored for SEO. So, if you are unsure about your site, then find a free online site speed tester and find out. If you use a lot of graphics and various images, then they have to be optimized for the web. Some files such as java can get heavy, and then there is the issue of Flash which should not be used at all for SEO purposes. There is more you can do, but that is enough to get you heading in the right direction.
When you go after backlinks do not let any of them come from paid sites. If you take in links from non-paid sites you'll get much better results. Search engines do not look favorably upon links that are paid. You want to make sure that you get backlinks that are only ethically and straightforwardly gained. Though, compared to blackhat techniques, you will probably find that naturally gaining backlinks can take quite a lot more time. The results you get from good techniques, however, will be much longer lasting.
Write the content for the human readers, and not for the search engines. This is the main difference between whitehat and blackhat SEO methods. When you choose whitehat methods, you will be creating content that appeals primarily to your readers. Still, you need to put keywords into your content as creatively as possible. Every single step that you will take to helping your readers enjoy your content will help the search engines enjoy your content as well. It is automatically going to help you increase your rankings.
It's easy to get sucked in by the blackhat techniques that you see flying around out there. Though, when you want to gain long term results from your website, it is important to make sure that you only depend on whitehat methods. You can gain so much more when you stick to ethical techniques. There is so much more to be gained when you do the right thing. Above all else, when you use whitehat SEO methods, you are giving the search engines what they really want. They are what send traffic your way so exploiting them is never a good idea. You need to change how you are thinking of them and start helping them.
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